Meet NXT Level
Meet NXT Level
Our story
It all started with a simple idea. Look how far we've come!
From gym essentials to everyday favourites. We've come a long way, and we're just getting started. Here's our story, one milestone at a time.
2018 — The Idea
Every great idea starts somewhere. Ours started at the gym! We began bringing sports nutrition to Basic-Fit members, discovering what people really wanted: good products, fair prices and no fuss. Simple as that.
2019 - NXT Level is born
Why not make our own? That's exactly what we thought. So, we created NXT Level Sports Nutrition! Quality sports nutrition that doesn't break the bank. Made for real people with real goals.
2020/2021 - more than muscles
Turns out, feeling good goes beyond the gym. The world slowed down during covid, and we started thinking bigger. Health isn't just about workouts and protein shakes. It's about energy, balance and feeling good every day. And we wanted to be part of that, too.
2021 - A fresh NXT chapter
Same energy. Bigger dreams. We gave NXT Level a fresh start! No longer just for gym lovers, but for anyone who wants to feel good and get more out of their day. Because taking care of yourself isn't just a gym thing.
2021 - Into the shops
Well, hello there! Our products made their first appearance in five stores in France. A small but exciting step towards making NXT Level part of everyday life. And yes, we were pretty excited about it.
2022–2025 - Coming to a store near you!
From gym bags to shopping bags. First Jumbo, then Albert Heijn, followed by Delhaize and Carrefour. Step by step, NXT Level found its way onto more shelves, in more countries. Making it easier than ever to pick up your favourites while doing your everyday shopping. Pretty convenient, right?
Today - Look how far we've come
And we're not stopping here. From the gym to over 8,000 points of sale across six markets. Not bad for a little idea, right?
But for us, it's never just been about growing bigger. It's about making everyday wellbeing easier for everyone. Whether you're chasing a new goal, finding your balance or just doing your thing.
What we stand for
Smart nutrition
The smart way to feel better, every day, one habit at a time.
That tastes great
Never a compromise. We put taste above all else; we know if you crave it, you'll stick to it.
Built for our community
Help with habit forming and advice from NXT Level nutritionists. Learn, earn and be rewarded for your loyalty; we're better together.
Functional nutrition for your everyday life
We're NXT Level. We're here for busy professionals, gym lovers, party animals, parents and students. Basically, anyone who wants to feel a little better every day, without having to turn their whole life upside down.
No perfection, no lectures and no complicated routines. Just smart products that fit into your day. A snack that gives you that little extra boost, a shake you'll actually look forward to, or a simple swap you'll happily make again tomorrow.
